Sunday, January 31, 2010

What do you do?

That is a question you probably hear all the time. When you first meet someone it is common to ask “what do you do?”. As a real estate agent, it is your job to take the cue. Do not just say “ I am a real estate agent.” Take this opportunity and do with it what a Billion Dollar Agent would do – turn this into a chance to get a lead.

Leads are your bread and butter. They keep your business going and they are what lead to you making money. Never let an opportunity pass you by. The next time someone asks you “ what do you do?” take this chance to sell yourself and to make them interested in you as their future agent or possible as an agent for someone they know who is currently selling or buying a home.

You may be wondering just how you turn a simple conversation into a way to sell yourself and get a lead. Well, it is actually rather simple. You have to sell yourself without seeming pushy. You want to act like the real estate expert that you are. Provide them with useful information. When you tell them what you do, tell them about what you do, not just your job title.

Answer the question by saying you help people sell homes for the highest possible price or that you help people get amazing deals on a new home purchase. Throw in something that distinguishes you, like ending your response with – regardless of financial limitations or regardless of location. That will get the other person asking questions and let you really show your expertise.

By becoming an expert in their eyes you are turning on a light bulb in their head. They may tell you they are thinking of buying or selling. They may tell you they know someone who can use your help. Whatever happens, you are likely to end the conversation by handing over your business card and getting a lead.

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